More about Ter Scott's MARKETING ON CALL 90 Days of No Fee Coaching

Here's more about the MARKETING ON CALL program. 

This is the first pilot program. (There may be others; but no guarantees, so sign up for this one if you can. When I have a good "test" I will do the full 12 month version at $100 per month membership). It will start early January.

Also, you must agree to two things: Be a member of the I.D. Program (you'll see details at my site. This is a program we use to help businesses to improve cash flow by investing $25 monthly to earn $500 or more each month) for the minimum of 3 months. 

And secondly, you'll need to agree to submit your honest opinion in a survey at the end of the 90 days.
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Here's a bit about me, my company and what we will do together in these 90 days to get your business exposure (and customers) by having a good foundation to market your product and service in the right way. If you like what you see here (I obviously cannot share a ton here in this short space) you can visit my webpage shown below (if the link is not live, please copy and paste into your address bar to go to the page). 

My name is Ter Scott and I’m “legit”; you can simply plug my name “Ter Scott” into your Internet’s address bar and you’ll see that I’m “real”. OK, now that you are back; here’s a bit about me. I’ve taught marketing at the college level at a university where I live but unlike so many teachers out there, over the years I’ve actually helped hundreds of small and large companies build their businesses by doing things correctly. You don’t need to spend lots of money, have a large advertising budget or hire an agency (though this might be good for some). But, you just need to do a few things right, and keep doing them right. 

Here’s what you’ll be doing (with up to 50 others; as membership is limited):

You’ll have access to me via email for a full 90 days. 

MONDAY: You’ll receive an article from me.

TUESDAY: I will have another speaker about this topic.

WEDNESDAY: We rotate a product, book, speaker, website of the month to discuss.

THURSDAY: You’ll get a video of me talking about the week’s topic.

FRIDAY: You’ll get what is called “The BIG Question”. Here you’ll interact with other members conversationally around a main topic but of course, you’ll be able to ask and comment on other related topics as well.

There is one catch to getting all of this at no fee (when signing on for the $25 monthly I.D. program) and that is this. You will need to give your honest input about the program so I can tweak it to create the full 12 month program. 

That’s it. For more details, and instructions on how to reserve your place, visit my site page: www.terscott.com/90daymarketing. 

Registration for this program will expire December 30^th or when we have 50 members.

Your Business needs both a Mission and a Vision Statement

Monday Marketing Minute
(Register to get these Monday Marketing Minutes via email weekly by subscribing in the box on this page).

Do You Have a Mission Statement and a Vision Statement for Your Organization or Business? You Need Both. The cat in “Alice in Wonderland” tells Alice: “If you don't know where you are going, any road will get you there.” This sage advice holds true for both a person’s purpose in life and also the mission and vision statement for a business. However, the “there” in business may not be what you want, which could possibly be business failure.

Creating a mission statement comes first. This states what the business “is”. Next, create your vision statement; this states what the business “wants to be”. Both are very important, yet many businesses fail to grow because owners and ultimately the staff and employees don’t have this “road map” to follow and to track and to help stay on track. Here are a few examples to show the difference of a mission and a vision statement.

Mission Statement examples:

Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected.

Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Vision Statement examples:

Avon: To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally."

                  

Amazon: "To be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online."

Some large and small companies have both a mission statement, and a vision statement, yet some don’t “have it right”. Note that the mission statement often times uses the words “mission statement” within it’s statement. The vision statement many times starts with the word “to” as shown by the two examples above. This reflects the “aspiration” for what the people of the business should always be striving for.

There is much to know and much work in creating the best mission and vision statement for your business. You can always tweak and change this over time, but it is much better having the best possible, if possible,  before you open the doors. Not having a mission and vision statements or having the wrong mission and vision statements can be as harmful for a business as having a poorly executed logo. Request a free rating of yours simply by requesting it by using the inquiry form at: www.terscott.com/contact. You’ll learn much from this “no fee” service. Then, if you’d like assistance in creating or revising your mission and vision statements, request details about my consulting service.

Yogi Berra told us: “If you don't know where you are going,
you'll end up someplace else.” In business I think you’ll agree, you want to know where you are going and end up where you want to end up; successfully doing what you love!

Make it a great day!

Ter Scott!