Hello.
I know that you are busy so I will keep this brief. I hope
your summer has been profitable in every way possible.
I wanted to remind you that fall is approaching and I offer
some great specials on imprinted promotional items to get your message out on back
to school related items, etc..
Also, it’s not too late to get early pricing on some
imprinted calendar orders. There are many types of imprinted calendars
available for different uses so if you are using a wall style calendar, be sure
to consider a pocket style or perhaps a calendar for the car. See them at: www.myimprintrep.com/123order.
I appreciate your past business and related.
Please remember me when you might have marketing and
imprinted promotional needs.
Make it a great day!
Ter
PS. Do you want to know who the easiest customer it is to
win (in your town) and how to get new business from him and her? My friend in
the business wrote me an email and I share it on my blog. It’s very revealing.
And, I am working on a marketing project in the Twin Ports that my customers
can get in on at a reduced rate. It’s all here: blog address).
Dear TER --
The Easiest
New Customer To Win
If you follow the television industry,
you know advertisers covet the 18-to-34 year old audience more than any other.
In fact, they will pay a premium to reach this unique demographic. Why?
Because statistically, younger buyers
are the most willing to try new products and brands. Their buying loyalties, by
and large, have not yet been set.
Now let's transfer this thinking to the
community in which you do business. There is a group of potential customers in
your area who have the same "blank slate," if you will-a group that
hasn't forged its merchant loyalty and is just waiting, even hungering, to make
those buying connections.
Who is this extremely desirable group?
People who have just moved to your town.
New residents, of course, have long been
known as a great way to build customers. Trouble is, most businesses market to
such folks with the same conventional-even tired-promotional offers they use
with everyone else.
Guerrillas, on the other hand, see
newcomers differently. After all, people who move to a new community feel a bit
apprehensive, even vulnerable. Not knowing their neighbors, they long for
"social infrastructure." Finding a good dentist, auto repair shop, or
pizza parlor is all part of settling in to their new surroundings.
To truly win new residents to your
business, you need to offer something more than an everyday promotion. You need
to provide not only sufficient incentive for a visit to your establishment, but
also a disarmingly sincere gesture that clearly states you want the person as a
permanent customer.
How? Through a giveaway. We're not
talking about a token freebie, or a gift-with-purchase offer. If you're a
restaurant, give a free dinner. If you're an oil change shop, give a free oil
change.
When packaged the right way, new
resident product giveaways are proven to be two to five times as effective at
creating new, steady customers as ordinary efforts. Of course, it's critical
that once the person is in your door, you deliver a positive experience. If you
do, the return is far greater than the initial giveaway.
By establishing trust in a way that
shows you care, you've won yourself a long-term, loyal customer.
Jay
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
Named one of the 100 best business books ever written
Over 21 million sold; now in 62 languages
Click on the banner at the right to get great information about Jay's materials.
Make it a great day!
Ter
