EVERYTHING IS MARKETING...

If you read and follow the two tenets (any opinion, principle, doctrine, dogma, etc., esp. one held as true by members of a profession, group, or movement as per: www.dictionary.com ) in this paragraph, you will be totally successful in marketing any business. It may take you a lifetime of lifetimes to do this but of course as they say “success is a journey”. The two biggest “rules” to marketing I can give you is: first, “Everything is marketing” and secondly: “Always consider your audience”.

Everything indeed is marketing, just as everything is sales, and everything is business. One can not get out of bed in the morning and not be at least on the receiving end of marketing. We hear ads on the radio or see a logo on the cereal box and then the toothpaste tube. But you too are marketing yourself as a good person to your family (or goldfish, dog or cat if you live alone), then as a member of society, and when you finally arrive at work, a good employee. Bad marketing would be to get up, kick the dog, and cut somebody off while driving to work to a place you only work hard enough not to get fired.

My experiences have not only been in marketing, but also include sales, customer service, and public speaking. It should be obvious in the area of public speaking that speakers need to consider their audience, but my second tenet to being successful in life (marketing) holds just as true for sales, and business, which again I say is marketing.

Since everything is marketing, wouldn’t you agree that in all of the situations above, it would be best if we considered the audience? If we knew how the dog felt (would respond) when we kicked it, (hopefully you wouldn’t do that), knew how the person felt when we cut them off in traffic, or how our employer had to cope with less production, we would “market” ourselves differently. When we know how others will respond, we can have them respond positively and purchase our ideas, products, and services. That’s our marketing strategy.
From this point on, design your life as being customer oriented. Live as if everything you do is marketing and always consider the audience. Doing so can only make you successful in any and every endeavor. This week notice what you are doing to market yourself. Any business or endeavor is simply an extension of one’s passions and desires. And you must love your audience. People like to do business with those they like and those that like them!