Ter Scott’s Imprinted Promotional Item CASE HISTORIES (AKA: SUCCESS STORIES)
The marketing objective was to create an effective fundraising and recognition event. Our client was in the entertainment industry.
There was a dual purpose to the promotional mailing. First the team wished to recognize their loyal, and most supportive fan base and secondly, the team will soon launch a campaign to sell personal seat licenses to assist in the financing of a new baseball only stadium.
It was decided that the C-handle 11 oz. Mugs would be used as a gift to the top 5,000 season ticket holders of a major league baseball team. The mugs were imprinted with the team logo and the verbiage "VIP Season Ticket Holder" and filled with "red hots" candies.
Additionally, the team now sells the mugs in their retail merchandising. Imprinted promotional products are great advertising vehicles and retail items as well!
Would you like more ideas on how we can serve you? Call us at our 24/7 national message hotline at: 800-211-1202 extension 18348 to see what we can do for you. You may email us at terscottpromotes@yahoo.com displaying, “I need: (and state what type of item you are looking for) in the subject line so we don’t miss it. And, don’t forget you can also visit: www.myimprintrep.com. May we be your imprint rep?
Showing posts with label freebies. Show all posts
Showing posts with label freebies. Show all posts
A nice pen brings in $500,000 in donations!
Ter Scott’s Imprinted Promotional Item CASE HISTORIES (AKA: SUCCESS STORIES)
Our marketing objective was to increase donations and raise funds for a private university that wanted to increase fund raising by targeting their alumni. In an effort to spark private donations, the university put together a program featuring a high-end pen with high-perceived value. The university wanted to send out a pen that had brand name recognition and great quality at a reasonable price. Initially, the program targeted 300 alumni to measure the response rate. The university had 300 very nice Scheaffer pens laser engraved with the former student’s name and mailed them with a letter requesting donations.
Wow, what an idea; using a nice pen that was truly appropriate to the target audience. And, what a tremendous response! The mailing was sent and the result was a 70% response rate, largely due to the free pen enclosed in the mailing. The amount raised was $500,000, which was considered a very profitable return. The university is planning a second phase of the fundraiser that will once again include a Sheaffer Writing Instrument.
Would you like more ideas on how we can serve you? Call us at our 24/7 national message hotline at: 800-211-1202 extension 18348 to see what we can do for you. You may email us at terscottpromotes@yahoo.com displaying, “I need: (and state what type of item you are looking for) in the subject line so we don’t miss it. And, don’t forget you can also visit: www.myimprintrep.com. May we be your imprint rep?
How would you like to know how to send tons of free traffic to your web site? Click Here http://www.terscott.com/traffic
Need a website? We’ve created thousands of great money making sites for small to medium sized businesses since 1998, inquire.
Our marketing objective was to increase donations and raise funds for a private university that wanted to increase fund raising by targeting their alumni. In an effort to spark private donations, the university put together a program featuring a high-end pen with high-perceived value. The university wanted to send out a pen that had brand name recognition and great quality at a reasonable price. Initially, the program targeted 300 alumni to measure the response rate. The university had 300 very nice Scheaffer pens laser engraved with the former student’s name and mailed them with a letter requesting donations.
Wow, what an idea; using a nice pen that was truly appropriate to the target audience. And, what a tremendous response! The mailing was sent and the result was a 70% response rate, largely due to the free pen enclosed in the mailing. The amount raised was $500,000, which was considered a very profitable return. The university is planning a second phase of the fundraiser that will once again include a Sheaffer Writing Instrument.
Would you like more ideas on how we can serve you? Call us at our 24/7 national message hotline at: 800-211-1202 extension 18348 to see what we can do for you. You may email us at terscottpromotes@yahoo.com displaying, “I need: (and state what type of item you are looking for) in the subject line so we don’t miss it. And, don’t forget you can also visit: www.myimprintrep.com. May we be your imprint rep?
How would you like to know how to send tons of free traffic to your web site? Click Here http://www.terscott.com/traffic
Need a website? We’ve created thousands of great money making sites for small to medium sized businesses since 1998, inquire.
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