Coop Advertising with Pens at Tradeshows and all Year Long

This is an example of coop advertisng that I use to promote my wedding invitations website by coop'ing with similar businesses who will attend a Bridal event. If you are reading this because you are a regular here for these great marketing ideas, by all means, take this idea and run with it; it works great. Also, know that we can coop with you wherever you are in this great USA! Or, remember us when you would like to save money on wedding invitations or imprinted products or maybe you have a different type of tradeshow and we can promote one of our different products and websites!

If you are reading this because you saw our ad, please, let's get together and promote each other's business at the event!

Here's the ad your responded to:

 

Will share cost of advertising at the Duluth Bridal Show in January.

Is your business having a booth at the show? If so, we’d like to coop advertise with you. If you business is not one of selling wedding invitations but offers similar products to brides we’d like to share in your advertising cost with this unique idea which we’ve used for years. Here’s how it works.

At our booth you’ll give out pens with your imprint on one side and our imprint on the other side. That way you’ll pay ½ the cost of the pen order! If you can find another business that will be at the event, all three of our businesses can be on a three sided pen and do this.

We will not be at the event so having a business present as a coop advertiser in this way is beneficial in our marketing. Our imprint will be: “www.yourinvitationplace.com/terscott a Newton Manufacturing Rep”. You can click on the link to see the quality and our reputation as being a great company to be associated with. Here’s a blog article that explains how this marketing method has rocked with similar businesses: http://newtonmanufacturingcompany.blogspot.com/2013/12/how-to-have-someone-else-pay-for-your.html . If interested in sharing the advertising costs on imprinted pens at the event, please contact us soon to work out the details and get these ordered in time. Call us at: 888 two forty one -40 three one or reply to this ad.

 Thanks. Terry

 

Here's a blog article that shows how this has worked for us and others: http://newtonmanufacturingcompany.blogspot.com/2013/12/how-to-have-someone-else-pay-for-your.html.

 

Your Business is Your Reflection

There are no short cuts in doing a good job with anything; even with your marketing. One must build a good marketing foundation to continually build upon as the business becomes a viable venture, meaning that it cash flows and the owner sees the expected results. From here it continues to meet and exceed the goals that have been set. I’ve seen where some businesses have survived by doing the day by day promotions and seasonal specials for a time, but ultimately businesses which succeed are those which are run from a plan which is used as a track to run on and a road map to future growth and earnings.

Everything starts with the originator of the business and it grows from there. The business starts with an idea by the originator and a plan emerges to go forward in creating an organization. Because the business is the idea of the originator it follows that the philosophies, personality and everything about the person exists in the business. (This is why I ask the originator so much about his or herself when I create logos for businesses; because the created image used as a logo is, or should be, a reflected image of the idea, the thoughts, and wishes of the originator).

As the originator moves forward from the idea of the business, the thoughts and wishes for the originator’s dream must be conveyed (marketed) “to and through” everyone associated with the business which includes the internal customers (employees and staff) and the external customers (those benefited when purchasing the products and services). I’ve always been a fan of Dave Thomas who started Wendy’s. He started with an idea, conveyed it to and through everyone involved with the company and now, even after his passing, the company successfully continues with his original philosophies.

With the business being so tied to the originator’s thoughts, personality and wishes for its positive results, the originator must do some real soul searching; it all starts with the originator. After a business has been around for years and the originator has passed on, successors may sometimes rightly ask “What would (name of originator) have done?” Asking the question helps to keep everyone doing what was intended for the business.

Having a business is like having money; it simply amplifies who a person is. If a person is a “good” person, he or she will have a “good” business. If a person is not “good” or “liked” the business will not be “good” or “liked”. Again, everything starts with and is the reflection of the originator. So, do you want to own a business that strives and continues to grow to success? You then need to be a person who thrives and continues to grow to success; personally. The originator and the business are one and the same.

In a future article I will touch a bit on knowing who you are, what you want to do, how you want to do it, and how long you want to take to get there. That’s marketing.

Don’t miss my Marketing On Call, a full 90 days with yours truly. Get details here: http://terscott.blogspot.com/2013/12/more-about-ter-scotts-marketing-on-call.html and contact me for further details by using the contact form at my website: www.terscott.com/contactus. There is no cost for this 90 day pilot program which will later be a full year at a “steal” for only $100 a month. However, to be enrolled in the Marketing On Call, you’ll need to join and commit to 3 months minimum of being in the I.D. program. This is a program in which I and other business associates invest $25 monthly to gain about $500 a month so this is my sneaky way of getting you successful and earning cash flow to help any business venture you have.