The three rules for placing a press release are: it needs to be news, it needs to be interesting and it needs NOT to be advertising. If it’s news and not advertising you can probably use your talent and skill to make it interesting, but if it’s not news or blatant advertising don’t waste your time submitting it. It’s tough enough to get a press release printed as it is and if all three of these are not apparent, wait or change to make it so.
Some companies hire firms to continually “throw stuff on the wall and hopes something sticks”, but I say first start with a year calendar, post a few marketing ideas per each month with the end result in mind; namely sending a press release about it, implement the idea and voila, you’ve got some free publicity!
In my local area I place simple press releases to all the local media for just $9.99 to generate sales for my other marketing services. I do the same for any business person across the country but the press release goes to most media in their local area, and Internet sources. The fee for this is $350 per press release. Details are at www.terscott.com/pressreleaseservice. If you have trouble getting to the right page on my www.terscott.com site, email me at: terscottpromotes AT yahoo.com (don’t use spaces and replace the AT with the @ sign).
Press releases are a great way to get the word out about anything new about you, your message, and your organization. If you have questions, comments, etc. just leave your comment below.
Make it a great day! Ter
Terrific. Energizing . Results!
Never mind rocket science, just ask questions
I keep stating to my clients that marketing is not "rocket science" and more "horse sense". OK, maybe rocket science isn't really rocket science, and I've never owned a horse. But I do know a bit about marketing and human nature.
When you want to know something, ask. It was the kid in class who wasn't afraid of appearing stupid who today is succeeding because of the answers found. To know if and which elements of your marketing is working, ask.
For instance, wouldn't it be nice to know how your cusomter found you, your store or website? You can. Here are just 3 short questions that when asked, won't sound like the fifth (or is it the first) degree:
How did you find “Us”? Just ask 3 Things.
It’s important to know how your visitor (who hopefully becomes your customer or already is your customer) “happened” upon your store (or virtual store/website). Knowing this, you can increase your marketing dollars in that direction and perhaps even “tweak” or “test” the advertising vehicle(s) that was responsible. In the physical world, someone may have seen your billboard that stated “turn here”; in the virtual, online world it may have been a banner ad that stated: “click here”.
Here are three things you can ask the next person who walks in your store or is using your shopping cart at your website:
1. How did you find us? I remember when a restaurant owner asked a patron “How did you find your steak?” The reply was, “I merely looked under my baked potato and there it was!” Hopefully that won't be the response you get.
2. What do you think of our store (or website)? This is a great open ended question which can elicit many responses; that’s good.
3. Did you see any reviews? This can mean “anything” from any word of mouth marketing to an online review.
Do these three things every time a customer visits and you’ll know more about your customers, and you too can be a marketing "guru".
When you want to know something, ask. It was the kid in class who wasn't afraid of appearing stupid who today is succeeding because of the answers found. To know if and which elements of your marketing is working, ask.
For instance, wouldn't it be nice to know how your cusomter found you, your store or website? You can. Here are just 3 short questions that when asked, won't sound like the fifth (or is it the first) degree:
How did you find “Us”? Just ask 3 Things.
It’s important to know how your visitor (who hopefully becomes your customer or already is your customer) “happened” upon your store (or virtual store/website). Knowing this, you can increase your marketing dollars in that direction and perhaps even “tweak” or “test” the advertising vehicle(s) that was responsible. In the physical world, someone may have seen your billboard that stated “turn here”; in the virtual, online world it may have been a banner ad that stated: “click here”.
Here are three things you can ask the next person who walks in your store or is using your shopping cart at your website:
1. How did you find us? I remember when a restaurant owner asked a patron “How did you find your steak?” The reply was, “I merely looked under my baked potato and there it was!” Hopefully that won't be the response you get.
2. What do you think of our store (or website)? This is a great open ended question which can elicit many responses; that’s good.
3. Did you see any reviews? This can mean “anything” from any word of mouth marketing to an online review.
Do these three things every time a customer visits and you’ll know more about your customers, and you too can be a marketing "guru".
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