The three rules for placing a press release are: it needs to be news, it needs to be interesting and it needs NOT to be advertising. If it’s news and not advertising you can probably use your talent and skill to make it interesting, but if it’s not news or blatant advertising don’t waste your time submitting it. It’s tough enough to get a press release printed as it is and if all three of these are not apparent, wait or change to make it so.
Some companies hire firms to continually “throw stuff on the wall and hopes something sticks”, but I say first start with a year calendar, post a few marketing ideas per each month with the end result in mind; namely sending a press release about it, implement the idea and voila, you’ve got some free publicity!
In my local area I place simple press releases to all the local media for just $9.99 to generate sales for my other marketing services. I do the same for any business person across the country but the press release goes to most media in their local area, and Internet sources. The fee for this is $350 per press release. Details are at www.terscott.com/pressreleaseservice. If you have trouble getting to the right page on my www.terscott.com site, email me at: terscottpromotes AT yahoo.com (don’t use spaces and replace the AT with the @ sign).
Press releases are a great way to get the word out about anything new about you, your message, and your organization. If you have questions, comments, etc. just leave your comment below.
Make it a great day! Ter
Terrific. Energizing . Results!
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