Basically everything that one does to promote their business
or message falls under this vast banner of marketing. So here I will at times
touch on advertising, promotional products, press releases, social media and on
and on. Whenever you see a tip here from me, take it and apply it within
several areas of your marketing efforts to get the most from it.
Today, let’s talk a bit about creating your marketing flyer.
When you are creating marketing flyers, put only the
pertinent information on them. They are meant to be read quickly and have
immediate action done by the reader. To read the seven “dos” for flyers, visit blog:
- Create a flyer; not a book. Your flyer needs to present only one main message, stated clearly.
- Use only one or two typefaces for your flyer making it easy to read and understand quickly.
- Use different variations of your typeface to add interest and “shout out” certain main details with large and bold words while “quietly” sharing other details by using italics and smaller words that are necessary but will be read only if the reader is interested further. Use bullets and alter the margins and paragraph styles judiciously so it looks good but reads well. Get your main points of your message read first!
- Get all of the pertinent details on your flyer, such as the date, address of your business, phone number etc., usually placing them at the bottom of your flyer because this is where your reader has been "trained" to look for such details.
- Have your flyer proofread before you print it. Run it by someone else who can look at it with “fresh eyes”.
- Use a graphic or photo which still “speaks a 1000 or more words”.
- Be sure that it has “positive energy” by creating the flyer when you are in a great mood and excited about your message and the event!
Make it a great day!
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