1.
Tweak your usual indoor signage with that “something”
extra to attract attention.
Great marketing and great marketing results don’t usually happen
in a day (as we all know about Rome not being built, well you know the rest;
great “remembrance” marketing by the way). That’s why it’s so crucial to
protect your name, image and reputation with every impression you make as it
can be destroyed in literally minutes; especially with our highly connected society
today. But, that is for another story. Here I will reiterate that your
marketing is truly built brick by brick, so to speak (and I’m not just saying
that because I’m the “Bricks to Clicks Marketing Consultant). But you can get
results fast with just a bit of tweaking something you are already doing.
Currently I’m speaking at a certain location in about two weeks. The
program director has done much to publicize the event (and I usually do quite a
bit behind the scenes to give my events a little push as well). In the lobby of
this location is a large sign displaying several posters and some information
about the event. This is great because this location has regulars who pass this
area every day and sometimes several times in a day; these are the exact people
in the target market they want to reach. But, believe it or not, many people
will go by this sign and not give it a moment’s notice.
Here’s what I suggested we do.
Have you seen those people out
on the road holding (and moving and dancing with) signs saying “50% off”, “Store
Closing”, “Grand Opening”? The reason why you “see” them is because they are “out
of the usual place”, and “have movement”. To attract the eyes of those whizzing
by the sign, I did not suggest “movement” but we could do something out of the
ordinary to attract the eye, and here it is.
Attached is a quick
picture of what I suggested. I also stated that she did not have to do this, and not to worry that
if did, that if she did not do it every day, that it would still work. I did
however guarantee that it would get more attention and more butts in the seats,
which in turn makes her look good because she will be a success in the eyes of
her people. (We all like success and to look good among our peers, right?).
What I requested was for her to use a thick black magic marker and
(print) the number of days left before this event (10 days left until, 9 days
left until, 8 days left until, etc.) on a sheet of fluorescent paper (bright
yellow is good) and use a “fold-over” attached with tape on the top of the
existing sign. Then when possible, (daily is best), change it up every day.
This will indeed get the "regulars" to stop in their tracks, and take
notice!
You see, marketing is not difficult but takes a bit of “standing
back” and looking at something that you are already doing with “different eyes”;
the eyes of your prospective or current customers! Try this idea today and let
me know how it worked for you. My contact information is on the top of every
page at my site: www.terscott.com.
Make it a great day!
Ter
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