A nice pen brings in $500,000 in donations!

Ter Scott’s Imprinted Promotional Item CASE HISTORIES (AKA: SUCCESS STORIES)

Our marketing objective was to increase donations and raise funds for a private university that wanted to increase fund raising by targeting their alumni. In an effort to spark private donations, the university put together a program featuring a high-end pen with high-perceived value. The university wanted to send out a pen that had brand name recognition and great quality at a reasonable price. Initially, the program targeted 300 alumni to measure the response rate. The university had 300 very nice Scheaffer pens laser engraved with the former student’s name and mailed them with a letter requesting donations.

Wow, what an idea; using a nice pen that was truly appropriate to the target audience. And, what a tremendous response! The mailing was sent and the result was a 70% response rate, largely due to the free pen enclosed in the mailing. The amount raised was $500,000, which was considered a very profitable return. The university is planning a second phase of the fundraiser that will once again include a Sheaffer Writing Instrument.

Would you like more ideas on how we can serve you? Call us at our 24/7 national message hotline at: 800-211-1202 extension 18348 to see what we can do for you. You may email us at terscottpromotes@yahoo.com displaying, “I need: (and state what type of item you are looking for) in the subject line so we don’t miss it. And, don’t forget you can also visit: www.myimprintrep.com. May we be your imprint rep?

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