Ter Scott’s Imprinted Promotional Item CASE HISTORIES (AKA: SUCCESS STORIES)

Our marketing objective was to increase awareness of a travel agency’s abilities and increase bookings of a 5-day cruise ship package. After brainstorming, the agency decided the best way to advertise was to hand out inexpensive giveaways to their booking customers, and to their mall location customers. The inexpensive item was an imprinted pen but here’s where the uniqueness of this campaign begins:

The agency printed 5 versions of the pen, each version for each day of the trip. They imprinted the day on the clip, which aroused the curiousity of those who saw it in someone’s pocket, and the message on the barrel revealed the exciting happenings of that specific day on board.

Here’s how they distributed the pens. A bulk grouping of the pens was packed in a 5-pen pack to display each day of the week. These packs were distributed to customers purchasing the Cruise package. The bulk remaining individual products were passed out at the local mall. Wow, just another use for a pen in a promotion that worked well in an advertising mix. Creativity plus an imprinted product equals an inexpensive yet highly effective promotional campaign.

Call us at our 24/7 national message hotline at: 800-211-1202 extension 18348 to see what we can do for you. You may email us at terscottpromotes@yahoo.com displaying, “I need: (and state what type of item you are looking for) in the subject line so we don’t miss it. And, don’t forget you can also visit: www.myimprintrep.com. May we be your imprint rep?