Especially in this economy, people do business with people who they do business.
Here is a letter that I have emailed or sent to people I do business with as I certainly believe in this policy. I understand that there is still competition out there, that they are obviously doing business with a similar firm as mine, etc. etc. But we should ask for the "chance" to show what we can do, right? Even if we have a similar company, products or service as a competitor or the firm already used, we can offer a different perspective or a different product perhaps used in a different way.
Anyway, here is a letter that I send to businesses that I do business with. It's sincere and to the point. Feel free to adapt it to what you do and of course, you may consider doing business with me as well!
Hello!
My name is Terry (Ter) Scott and I am one of your customers.
Got a marketing “itch” for imprinted pens, and other promotional products?
Not only am I a customer, but I am a raving fan! I tell most
everyone I meet about your business and my great experience as a customer;
especially when your type of business need comes up in a conversation.
You may have heard it said that people like to do business
with people they do business with. So, why not do business with me?
Every business uses imprinted items to promote the business message.
I represent one of the oldest and best companies supplying imprinted
promotional products such as pens, gifts, awards, hats, magnets, decals, even
apparel; all at great prices with the best customer service in the industry! It’s
Newton Manufacturing out of Newton Iowa, so it’s close with a very fast
turnaround time.
I’ve been in the industry over 25 years and I love it. I
know a lot about how to get your imprint to look just right, at the right price
and right on time!
Call me at the nat’l message center: 888 two fortyone, 40
thirtyone. Let’s take care of that marketing itch. I’ll scratch your back and
you scratch mine. Try just one order from me, and I know you’ll love everything
about how easy and hassle-free it is!
PS. Please forward this to someone else or another
department that may also need imprinted promotional ideas.
Thanks.
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