Hello!
Many people are registering for my “new and improved”
marketing newsletter. If you’ve not received an email from me, here’s the news.
The newsletter is suspended for just a while so I can make major changes for
the new year. If you’ve not registered to get this great newsletter, you can
email me at: terscottpromotes AT YAHOO DOT COM, being sure to use NEWSLETTER
REQ (yes, all CAPS please) in the subject line so I will see it and not delete
it.
Here’s today’s tip.
Before the Internet, I would go to the library and look
through the stacks of Yellow Pages books they had from other major cities. I
would “study” (not copy) the display ads and take note of the best and then
apply things and the ideas that would be inspired from viewing them into my own
ads, yellow page ads and others. Today we can do the same using the Internet. I
speak about this in one of the Marketing Bootcamp Modules I present that shares
how to use the Yellow Pages (both online and offline version; and yes, they are
still effective when used right).
This week do a Google search using a search term that
someone would use to find your business. If you own a pet store, you might
simply type in: “pet stores (city name and state)”. See which business is on
top of the list. If it isn’t yours, ask me why and I can help. But for this
assignment, you just want to know who the top 10 are. Then, create a document
on your computer, copy and paste the addresses of each website (so this can be
an ongoing education) and study each site. What do you like, what do you not
like? What do you think is effective that you should incorporate into your site
(or overall business marketing for that matter).
That’s it for today. Be sure to register for the newsletter.
Also, I’m sure you’ve seen all of the reward programs and websites advertised
lately; especially for the holidays. Here’s a shopping site that I recommend.
It’s probably one of the largest shopping and comparison sites on the Internet.
You really can save money for your business and home purchases. It’s one of my
sites where I’ve partnered with Market America and Shop.com. Just go to www.scottshopping.com. On the first
page you’ll be asked if you have an account. Register, it’s free. Then see all
of the brand name stores that are now literally at your fingertips. I send all
my family and friends to www.scottshopping.com
because you also get rewarded to shop, financially and otherwise. If your
friend owned a business, wouldn’t you shop there?
Make it a great day!
Terrific. Energizing.
Results!
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