Create a Great Logo Part 2

Part 2 How to Create a Great Logo

First be sure to read Part 1: http://terscott.blogspot.com/2014/01/how-to-create-great-logo.html

Unless you are a graphic designer or this is what your business is, have someone else do this. If your business is selling furniture or dentistry, concentrate on sofas or teeth. Let a professional do the creative work of using psychology of line, color, shape, and everything else that goes into your one of a kind symbol that is “all you”.

Don’t get a logo in a box, either. Do this right. Don’t be afraid to have a professional create your logo. And by “professional” I don’t mean your best friend’s brother’s kid who is good on the computer or is taking or has just completed graphic design training. I know that some of these students are great at what they do; I’ve taught graphic design at the university level, but would you trust a brain surgeon who has just started his or her practice? Your business health and longevity relies much on having a great logo, so don’t settle for less.

When I create a logo I spend a lot of time on first getting to know the originator’s philosophy about the business, I learn about the industry, and I learn about who the customers are. Then I use the psychology of color and design to put together a symbol that looks good in black and white and in color and on most of the different shapes of image areas. For instance a rectangular logo looks great on a long pen where a square shape may lose something in its “look”. Also, there has to be a “reason” for everything in a logo, so there has to be a reason that the logo is a long rectangular shape instead of a circle or square.

For me to design and have a logo created for a company can take between 3 months to a year because of the many steps and care I go through but then most of my logos have been in use now for well over 10 years; they endure the test of time. A fine handmade guitar, for instance, takes well over a year to make and like anything that is “made to order” a great logo that will speak well of your business and “work” for you every time someone sees it, is worth the wait and the cost!  

I invite you to leave your questions and comments here or I would be glad to communicate with you via my contact form at www.terscott.com/contact.

Also, your logo will be treated right when you use it on any of our thousands of imprinted products at: www.myimprintrep.com. “Is your imprint rep, My Imprint Rep”?

 And be sure to return to read Part 3 of How to Create a Great Logo. (Consider joining the "Follow by Email" and get each post by RSS feed in your email when published so you'll never miss an article).