How to Create a Great Logo

A business logo to me is a personal thing. It should be the fingerprint of the originator’s soul translated into an image that at a moment’s glance says everything about what a business is and what it does. And I have to say, most businesses (and their graphic designers) get this wrong. Frankly, to me, over half of the logos I see are “embarrassing”.

How to Create a Great Logo Part 1

Here’s how to be sure to have a great logo:

Be prepared to spend some time on it; don’t settle for throwing a couple of symbols together. Also, don’t create two or three designs to choose from. Start with many and gradually narrow your choices. I start with one hundred ideas before I start to narrow my choices, combining ideas and throwing out others. As my number of choices gets smaller, then I bring in the client to get feedback.

Take time to get away from the drawing board and get my mind on something else so I always return with fresh eyes. I also get the “eyes” and opinions of others who are in the industry and outside the industry. (I do this cautiously and I’m careful who sees this because the creation of a logo is a private and confidential thing; especially before it is published).

Read a lot about the business, the founder, the owner, the industry. Eat and breathe this and you’ll give birth to a great logo.

I invite you to leave your questions and comments here or I would be glad to communicate with you via my contact form at www.terscott.com/contact.

Also, your logo will be treated right when you use it on any of our thousands of imprinted products at: www.myimprintrep.com. “Is your imprint rep, My Imprint Rep”?

And be sure to return to read Part 2 and Part 3 of How to Have a Great Logo