I will share the newest marketing concept in marketing that is literally changing the way consumers shop and find your business, and how this creates a loyalty base and local business community of shoppers and additional profits for the business owner and an even greater opportunity (like the potential to earn $10, 000 a month and more as passive income) for people who can articulate this to their community businesses... but first please allow me to update you on the Master Marketing Project.
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My Master
Marketing Project is a live and growing “entity” ; maybe like a monster of sorts, but in a good way (Nice monster,
nice). But what I mean is that everything is changing so our marketing changes
however, most basic principles remain.
When you hear
about a new marketing concept, or word that you don’t understand that is
related to anything marketing (I think that marketing is like an umbrella with
all other elements under it; you can think of a pyramid or some other type of
hierarchy illustration if you’d like) run to my web page www.terscott.com/mastermarketing,
look at the BIG 3 LIST and read about it. You’ll not only find out the brief
definition about it, but also my thoughts which are based on my years in the
field. IF, you do not find it there (which is very likely because I’ve just
started this project and as I stated, thinks are always changing) please let me
know and I’ll do an article about it right away. By getting your feedback I’ll know
exactly what is most popular with my readers so I’ll always present what you
really need to know.
*Please note:
The page www.terscott.com/mastermarketing
is not yet live at the time of this writing; it is still in the “works” stage.
Be patient, you will like it!
Speaking
about things changing, especially in the way we market ourselves,
message/product/service there is an absolute paradigm shift in the way
consumers are looking for, finding and choosing your type of business. It’s
happening right now and very few businesses even know about it.
Thanks to our
friends at one of my favorite websites, dictionaryDOTcom, you’ll see the
following definitions of the words paradigm and shift:
paradigm
[par-uh-dahym,
-dim]
Spell Syllables
·
Examples
·
Word
Origin
noun
1.
Grammar.
a.
a set of forms all of which contain a particularelement, especially the set of all inflected formsbased on a single stem or theme.
b.
a display in fixed arrangement of such a set, asboy, boy's, boys, boys'.
2.
an example serving as a model; pattern.
Synonyms: mold, standard; ideal, paragon, touchstone.
3.
a.
a framework containing the basic assumptions,ways of thinking, and methodology that arecommonly accepted by members of a scientificcommunity.
b.
such a cognitive framework shared by membersof any discipline or group:
the company’s business paradigm.
………………………………..
shift
[shift]
Spell Syllables
·
Synonyms
·
Examples
·
Word
Origin
verb (used with object)
1.
to put (something) aside and replace it by anotheror others; change or exchange:
to shift friends; to shift ideas.
2.
to transfer from one place, position, person, etc.,to another:
to shift the blame onto someone else.
3.
Automotive. to change (gears) from one ratio orarrangement to another.
4.
Linguistics. to change in a systematic way,especially phonetically.
verb (used without object)
5.
to move from one place, position, direction, etc.,to another.
6.
to manage to get along or succeed by oneself.
7.
to get along by indirect methods; use any expediency, trick, or evasion to get along or succeed:
He shifted through life.
8.
to change gears in driving an automobile.
9.
Linguistics. to undergo a systematic, especially phonetic, change.
10.
to press a shift key, as on a typewriter keyboard.
11.
Archaic. to change one's clothes.
noun
12.
a change or transfer from one place, position,direction, person, etc., to another:
a shift in the wind.
OK, now I will share something that is HUGE for Consumers, Merchants and "Builders"
Please read this entirely before thinking. (LOL).
There is very
big, huge, mega huge way that people will look for your product and/or service
and you really need to know about it. Being that I make it my business to be in
the know about business (especially in the marketing side of things) I found
out about this and have shared it with a few of my local business clients, my
online clients and now I am sharing it with more and more people. The reason
for the short delay was that the company was changing and modifying things (the
system) to work better and I will tell you that the time is now to act!
To show you
just how things have changed, let me ask you what was probably the number one
way to advertise one’s business for probably close to 100 years; it was
expensive and they were the only game in town (at least for a while and then
copycats competitors came on board which basically just cost the business owner
more in advertising and marketing dollars because they had to advertise in
every “darn” book). OK, I think I gave it away with all that. Yes, it was (a
big emphasis on the word WAS) the yellow pages. It was a great concept at the
time but now technology is leaving (at least) the paper version literally
in-the-dust! Ask any child or teenager what the yellow pages are and he may
think that you are scolding him or her for not changing the puppy training
papers.
So now we
have Google, which is big, big; big! But what I am sharing will be bigger,
bigger; bigger!!! Do I have your attention yet?
Before
consumers visit your store, they usually check online with their smartphones,
etc. to find the best deals, businesses in a certain location (if you are a
restaurant, gas station, mechanic, florist etc. etc. I hope you are reading
this) before they come to your place of business. Everyone’s busy and no one
really has time to drive up and down the street to see your marquis sign. (Don’t
get rid of your signs, they still serve a purpose).
Also, what do
you do the first thing when you arrive in a new area that you are unfamiliar?
Do you check your smart phone for places to stay, eat and play? If you don’t,
you are the exception and your prospective clients and customers are doing
exactly that.
This
new marketing concept captures these consumers in a way that is so attractive
to them that it makes your business irresistible! People will pass your
competitors and literally drive hundreds of miles to get what you serve or
sell. We have merchants in the program who sell tires and install them for customers
travelling hours to get to their place! One merchant has a car wash and people
travel miles to do business with him; it’s crazy I know but it is also phenomenal!
It is the wave of the future and you need to get all the details to take
action.
Briefly
I will share with you that this is all done with a loyalty card, that you give
away free to your customers. They use it at other local businesses (yes, I said
local! Finally here is an online marketing program that actually gets people to
SHOP LOCAL! Chambers of Commerce love us. Read that again. Small towns and city
businesses L-O-V-E this marketing concept because dollars really do stay and help
the local community!)
Here
are two more great things for merchants. When someone uses a card that you’ve
issued from your place of business at another place of business, you get a
percentage of that sale. Secondly, you get a turnkey marketing system and
instead of paying a yellow page rep (believe me, I’m not downing yellow pages;
their new online search is really doing well for business … at least for now)
instead of paying those high monthly and yearly fees, here you only pay one
time. For the price of a large newspaper ad or small yellow page ad every month
(or any of the online pay for clicks, etc. etc.) you have this system capturing
loyal consumers for far less and at only a one time charge!!! Wow, wow; and more wow. There is so much more for you as the merchant.
To
learn more if you are a merchant, please CLICK HERE.
…
at Home Depot, eat at Red Lobster or Wild Buffalo Wings, or go to Sears BUT NOT getting cash back? There are many of these “big box” and “national brands”
that act as our “anchor” stores alongside your local businesses. If you are getting
cash back every time you visit national or local businesses I have to ask you
WHY NOT? I will give you a free digital loyalty card with a list of businesses
you can use it at. Also, please let me know about your favorite local places
where you’d like to use your card. We will contact them and show them how it’s
good for the merchant and the consumer to offer the card.
To
get your free digital loyalty card, please CLICK HERE.
If
you’ve read this far, you may be interested in joining my personal team of “builders”.
A builder is someone who connects local businesses with local consumers using this
amazing marketing concept. (BTW business owners can also be builders; inquire).
Are
you “connected” in your business community as a chamber, BNI, Rotary, Lions,
Toastmasters (and other) member? Do you volunteer, do you know people? This isn’t
required but already being involved would make your job easier.
You’ll
use our marketing tools, online training and coaching to be able to
successfully create a community of business and consumers right in your town or
city (and even nearby locations if you are ambitious). There are a few business
types that we can not offer this marketing concept but it is mostly wide open
and even builders in rural areas are making comfortable and very good residual
incomes that just keep growing and growing.
You
are probably thinking that there must be a cost to get started as a builder.
Yes there is; it’s like a franchise but without the $20K to $500K to do this. If
you are going to inquire about being on my personal team of builders you must
have $1000. The cost to get started with us is not that much, but I want you to
be able to invest that much to get off to a good, solid start. This shows me
that you are serious and not wasting my time. This is big, real big and I need
to work with “winners”. Having $1000 in liquid cash, in your pocket, in hand,
is not an indicator of whether you are a winner. Attitude is. Money is never the
problem, but if you think it is, please do not contact my office (read some books and get an attitude adjustment first). If you don’t have the $1000 in hand, but you are a winner, and won’t
waste my (or my staff and team’s) time go ahead; contact me. Your investment says that
you are serious and have some skin in the game.
Just
getting this information out to you gets me so excited.
Have you seen the closed up businesses
and empty store fronts in yours and other towns. People like to shop online but
they also like the personal touch they get when walking into a local store. We’re
on a mission to bring that back. People will go online to find your local place
of business and then come to your local business to do business.
My
30 day goal is to distribute 1000 digital loyalty cards, register 500 new
merchants with the help of 100 new builders. Interested? Click on the links
below.
Make
it a great (and prosperous) day!
Ter
Scott!
Bricks
to Clicks Marketing Consultant ™
“Showing retailers how
to (also) be e-tailers!”
