Term
Advertising defined per Ter Scott, Bricks to Clicks Marketing Consultant.
Cognitive dissonance is an customer effect commonly observed
after a
major purchase whereby the customer feels uncertainty about
whether
the purchase should have been made. Post-purchase promotion
(particularly advertising) has a role to play to reduce the
incidence and
effect of cognitive dissonance.
Ter’s note: In sales we call this “buyer’s
remorse”.
In the future
I will expound on this term but for now, if you have questions, please contact
me or leave a comment.
Ter Scott,
“Assisting Retailers to Become “E-tailers!”
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