Term Benchmarking defined per Ter Scott, Bricks to Clicks Marketing Consultant.



Benchmarking is the process of comparing the products and services of a business
against those of competitors in a market, or leading businesses in other markets, in order to find ways of improving quality and performance.

In the future I will expound on this term but for now, if you have questions, please contact me or leave a comment.
Ter Scott,
“Assisting Retailers to Become “E-tailers!”

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