What is a USP and why is it important for my business?

Does your business have a USP?

You know who you are and what your business does when you have created a vision and/or a mission statement. The next step is to tell people your USP in the form of a “headline”; a type of slogan that immediately follows your business name as it appears on your stationery, business cards, billboards, newsletter and website. When creating your USP be sure that you use good, keywords because today so much in marketing is being able to find your business online. Also consider how it “sounds” as it will probably be spoken in an audio ad. (Imagine hearing an announcer saying: “And this portion of the program is brought to you by: My Imprint Rep DOT com. “Anything With an Imprint at Lower Prices and Better Service. Is My Imprint Rep, your Imprint Rep? And by….”

The best known USP statements are probably still those by the originator of the idea back in the 1950s by Rosser Reeves as Wikipedia explains:

 His ads were focused around what he called the unique selling proposition, the one reason the product needed to be bought or was better than its competitors. These often took the form of slogans — Reeves oversaw the introduction of dozens, some that still exist to this day, such as M&M's "melts in your mouth, not in your hand." He argued that advertising campaigns should be unchanging with a single slogan for each product. His commercials for Bic pens, Minute Maid orange juice, M&M's candies, Colgate toothpaste and other products used similar methods, often making dramatic demonstrations. READ MORE: http://en.wikipedia.org/wiki/Rosser_Reeves

 Ideally, your USP should be concise enough to be READ MORE: http://mondaymarketingtips.blogspot.com/2013/12/easy-way-to-create-usp.html